© 2019 Peter Higgins & Chris Hart

Client: Audi TT

Title: You Dare or You Don't

Back in 2015, Audi relaunched the TT, positioning it as even more thrilling than
the first. The big idea was "You Dare or You Don’t", which ran across TV and ATL.
We were asked to come up with an event idea that would create great PR and
get car dealers excited.


The most daring thing we could think of was throwing the car out of the plane,
but when the authorities refused, we settled for the client instead - along with
a world champion sky diving team to create the TT icon in the sky above Dubai.