Client: Burj Al Arab

Title: The Bar That Knows You

Nobody that actually lives In Dubai ever really visits the Burj Al Arab. So when Jumeirah Group were opening a new bar on the 27th floor, specifically with Dubai residents in mind, we had the idea of creating The Bar That Knows You.


The bar would gradually learn about its local customers with each visit, tailoring their experience more and more to their preferences: drinks, food, music, table and even staff.