Client: Callaway

Title: Fine-Tune Your Game

Every golfer’s swing is different and so are their club needs. That's why Callaway have developed the Optifit range, with over 600 club head 
and shaft combinations to choose from.

Our 'Fine-Tune Your Game' campaign was designed to highlight this, 
dramatising the product benefit using the golf clubs themselves.

© 2021 Peter Higgins & Chris Hart