Client: CALM

Title: Stand Up to Stop Suicide

In the UK, there are depressed young men with nowhere to turn to. Some of them choose suicide. The Campaign Against Living Miserably is a UK charity set up for these men, which had lost its government funding. Our 'Stand Up to Stop Suicide' idea was a fundraising event, designed to raise awareness and funding. We sent press packs out, explaining the situation and invited journalists to ‘Stand Up to Stop Suicide’.

To increase awareness of the suicide issue, a TVC ran on MTV. We then followed that up by talking directly to those who mattered most, the young men that were contemplating suicide.