© 2019 Peter Higgins & Chris Hart

Client. Nike

Title. #ChasingBannister

A social engagement idea for Nike. It comprises an app that lets people record and post how fast they can run a mile.

 

It would be called 'Chasing Bannister' as he was the first person to run a mile in under four minutes. The app is launched with a four-minute film, which starts with Roger Bannister and moves on to those who have repeated his feat.