© 2019 Peter Higgins & Chris Hart

Client: Nike

Title: Shrink to Fit

This game-changing campaign for Nike runs post Christmas when people are trying to start a New Year's resolution to exercise more and around March when they first start thinking about getting the beach body that they've always dreamed of.

 

It inspires people to shrink a size by giving them no choice. They buy the size below and shrink until it fits, posting their progress on Facebook.