Client: NSPCC

Title: Good Will

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We had recently won the NSPCC business at Inferno and had the idea to make a Christmas film that would help our new client.

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We created a character called Good Will. Then we followed him as he went around spreading some Christmas cheer by giving people a fiver. The film was shared with a short note that urged the recipients to donate £5 and help give a child a merry Christmas.