Title: Make Us Go Away
OXFAM have helped halve global poverty by fifty percent in the last 15 years and they wanted to eradicate it completely over the next 15 years.
We had the insight that if OXFAM are able to achieve their goal and put an end to poverty, they would no longer be needed. So we came up with the bold idea of urging people to 'Make OXFAM go away'.
Posters used disappearing ink to gradually fade out. Digital posters and online banners disappeared over four frames.