Client: Samsung KX

Title: Make It Happen Here

Samsung KX is not a store. It's a space where people can make something happen - whatever that might be. For some, it’s simply a business meeting, 
for others it might be taking a yoga session or seeing a talk about some
new tech. 

 

We wanted to reflect this attitude in our campaign and our art direction.
Using abstract images, we kick-started the viewer's imagination and 
reinforced the idea that Samsung KX is whatever people make of it. 

© 2021 Peter Higgins & Chris Hart