Client: Samsung KX
Title: Make It Happen Here
Samsung KX is not a store. It's a space where people can make something happen - whatever that might be. For some, it’s simply a business meeting,
for others it might be taking a yoga session or seeing a talk about some
We wanted to reflect this attitude in our campaign and our art direction.
Using abstract images, we kick-started the viewer's imagination and
reinforced the idea that Samsung KX is whatever people make of it.