Client: Sawa Mninjah
Title: The Rescue Continues
This campaign picked up a raft of awards including a Bronze Cannes Lion and it was
featured in the 2014 D&AD annual. It also saved lives.
There are over 200,000 foreign domestic workers in Lebanon and many are subjected to serious physical and sexual abuse. They are locked away without their passports and only a radio to keep them company.
Sawa Mninjah had the contacts and resources to help save these women, but had no way of talking to them without their employers knowing. We found a way around this with our Rescue Radio idea, a foreign language campaign that spoke directly to these foreign domestic workers.