© 2019 Peter Higgins & Chris Hart

Client: Specsavers

Title: Other Routes Advised

There are lots of people in Britain who need to wear glasses whilst driving, yet they risk getting behind the wheel without them.

 

To bring this to life, we featured our headline over a blurred view of the road behind.

There was also a second part to this idea, which showed traffic updates so people could avoid crashes in the vicinity.